I have been designing for almost two decades. During my years in fashion and advertising I have created brands and played an integral part in some of the most successful brands in today’s market.
What I do best is, creative direction, retail consulting, fashion design, product development, tailoring, styling, art direction, graphic design, textile design, brand management, trend analysis, marketing communication, advertising, story boarding, illustration, logo design, packaging design, branding & identity, brand equity building, brand development & strategy.
For the past two years I have been the Head Designer & Creative at M.J Bale, Australia’s leading menswear retailer.I created, designed and art directed two years’ worth of Collections and individually created their casual menswear sub-label, ‘M.J.B’. I played a key part in growing the business from 18 stores to 52 stores in just 2 years, including two international stores in New Zealand.
I also designed and created M.J. Bales signature leather bags, accessories & shoe collection.While my key focus at M.J. Bale was product, I also art directed, styled & produced the season’s international campaign photo shoots and Brand managed the hugely successful ‘Unsuitable Journey’ campaign.
Over the past 5 years I have also been closely involved in co-creating the cult following & branding of Natalie Marie Jewellery.
These are just a few of the most recent projects I have been working on.
Find out more by clicking on ‘Work’ to see what else I’ve been up to.